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Articles by Mohammad Solaiman
Total Records ( 2 ) for Mohammad Solaiman
  Mohammad Solaiman , Mohd Suberi Ab Halim , Arman Hadi Abdul Manaf , Nor Azila Mohd Noor , Idris Mohd Noor and SM Sohel Rana
  Understanding consumer’s green purchase behaviour for environmentally sustainable products is of importance to the policy makers interested in stimulating the demand for green products and to the suppliers of the products trying to augment their market share in the market for environmentally sustainable products. Over the past few decades, marketers and researchers have paid much attention to the underlying motivations for green purchase behaviour. The present study applied theory of consumption values to examine the green purchase behaviour of environment friendly and energy efficient electronic products market. For the purpose of the study data were collected from 396 consumers with a structured questionnaire survey and the collected data were analysed using PLS SEM technique. The findings reveal that functional value, social value, conditional value and corporate image values are influencing consumers to get involved in green purchase behaviour of environment friendly and energy efficient electronic products. The findings of this study bear deep significance both in theoretical and practical aspects.
  Abdullah Osman , Yusuf Haji Othman , S.M. Sohel Rana , Lim Yi Jin and Mohammad Solaiman
  Selling unsought products is one of the toughest jobs for a company. It usually takes an aggressive marketing campaign including sales efforts by well-trained sales forces and aggressive sales professionals as well as other forms of promotional tools. The present study tries to find out to what extent the purchase decision of life insurance product in Bangladesh is influenced by advertising, sales promotion and personal selling. To achieve the research aim, data were collected from 100 respondents who are currently giving the premiums of their life insurance. The results showed that advertising ispositively correlated with the purchase decisions of unsought product and sales promotion is found to be negatively correlated with purchase decision of unsought product while personal selling is statistically significant and positively correlated with the purchase decision of life insurance product. So, managers involved in selling unsought products can emphasize on advertising and personal selling as the techniques to promote and sell their products.
 
 
 
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