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Articles by Maha Mohammed Yusr
Total Records ( 3 ) for Maha Mohammed Yusr
  Maha Mohammed Yusr , Abdul Rahim Othman , Sany Sanuri Mohd Mokhtar and Mohd Sobri Don
  Being innovative is one of the best and effective strategies to compete, penetrate a new market and expand the market share. Furthermore in the current situation where the competition is ever-increasing, organizations try to reinforce and enhance their innovation performance. Therefore, the present study seeks to investigate how establishing knowledge management within organization can affects positively on innovation performance. Although, the literature refers to relationship between knowledge management and innovation performance, this relationship still week and need to investigate again by examining the effect of a third variable as mediating variable which hope to make this relationship more clear. Therefore, this study targets to examine the mediating role of innovation capability between knowledge management and innovation performance. The sample frame of this study was Hi-technology companies in Kulim Technology Park (KTP) in Malaysia. The output of PLS-SEM establishes innovation capability as full mediating variable in the relationship between knowledge management and innovation performance. Moreover based on the obtained result, several recommendations have been highlighted.
  Sany Sanuri Mohd Mokhtar , Rushami Zien Yusoff and Maha Mohammed Yusr
  This study aims to examine the role of leadership quality on the relationship between market orientation and the performance of organization. Data collection was conducted with the help of mail questionnaire survey coupled with a simple random sampling method in choosing organizations comprising the sample study. The study sample consisted of one hundred and fifty eight Malaysian manufacturing firms. According to the study’s results, leadership quality partially moderated the market orientation- performance of organization relationship. Despite the lack of evidence on the impact of leadership quality on the relationship between market orientation and performance of organization, individual results indicated that leadership quality does moderate the relationship between market focus and performance of organization as well as that between market planning and performance of organization.
  Sany Sanuri Mohd. Mokhtar , Rushami Zien Yusoff and Maha Mohammed Yusr
  This study aims to examine the role of leadership quality on the relationship between market orientation and the performance of organization. Data collection was conducted with the help of mail questionnaire survey coupled with a simple random sampling method in choosing organizations comprising the sample study. The study sample consisted of one hundred and fifty eight Malaysian manufacturing firms. According to the study’s results, leadership quality partially moderated the market orientation-performance of organization relationship. Despite the lack of evidence on the impact of leadership quality on the relationship between market orientation and performance of organization, individual results indicated that leadership quality does moderate the relationship between market focus and performance of organization as well as that between market planning and performance of organization.
 
 
 
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