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Articles by Jing Jiang
Total Records ( 4 ) for Jing Jiang
  Junfei Bai , Caiping Zhang and Jing Jiang
  In response to increasing concerns about domestic food safety issues, establishing tracking systems in the food industry is mandatorily required under newly launched food safety laws. However, the kinds of monitoring and certification systems that should be set up to ensure practical adoption and the effectiveness of the regulation remain unclear. This study aims to analyze consumers’ preferences for milk traceability, with particular interest in investigating how consumers’ preferences could be affected by monitoring and certification systems of the regarding system. Survey data from a choice-based conjoint (CBC) experiment are used to achieve this objective. In the experiment, milk is defined by a set of attributes in which we assume that milk traceability can be certified by three entities: the government, an industrial association, and a third party. The CBC data are then analyzed by using the alternative-specific form of a conditional Logit (McFadden’s Choice) model. We found that urban Chinese consumers have a strong desire for traceable milk, but their preference for traceable milk is significantly related to the associated certificate issuers. Currently, the highest willingness-to-pay goes to government certificated traceable milk, followed by industrial association certificated and third-party certificated milks. In the future, however, consumers are likely to give more credit to third-party certification with rising income and knowledge.
  Jing Jiang and Xiaobo Tao
  This study aims to explore a particular way to improve the effectiveness of corporate advertising. In light of the contextual priming theory, this study creates a controllable advertising context by purposively placing a corporate advertisement (a prime) preceding a product advertisement (a target) of the same brand in print magazines. The hypotheses are tested among Chinese consumers. Results indicate that corporate ads yield favorable brand evaluations among consumers; however, not all socially responsible or humanitarian themes elicit equal degree of favorable brand evaluations. A high-applicability theme would generate more favorable brand evaluations than a low-applicability theme; the overall brand evaluations resulting from the low-applicability condition reveal no difference from those generated from the product-ad-only condition. In addition, this study finds that corporate advertising elicits affective priming effects, by which corporate ads trigger consumers’ positive feelings and thereby influence their subsequent evaluations of product information. Overall, this study has provided a fresh perspective in advancing research in advertising effectiveness concerning the long-standing issue of linking corporate advertising to corporate performance.
  Jing Jiang , Ting-Jui Chou and Xiaobo Tao
  This study attempts to examine the impact of bundling on customer loyalty from a relational perspective. Based on the investment model, we propose an integrated model incorporating price discount, product complementarity and relational investment in the bundling-loyalty process. The model is tested with the consumer dataset provided by China Telecom. By controlling for age, gender, commitment to values and prior spending records, the findings confirms a moderated mediation model in that either price discount or product complementarity elicits an indirect and positive impact on customer loyalty via relational investment. However, with higher levels of complementarity of bundle components, the effect of price discounts on customer loyalty are attenuated. Theoretical contributions and managerial implications are also discussed.
  Linjie Wang , Jing Jiang , Li Li , Hongping Zhang , Minggang Lei and Yuanzhu Xiong
  The pig FABP3 (heart Fatty Acid-Binding Protein) and FABP4 (adipocyte Fatty Acid-Binding Protein) genes play an important role in intracellular fatty acid transport and considered to be candidate genes for Intramuscular Fat content (IMF) trait in pigs. In this study, the expression profiling of FABP3 and FABP4 genes was investigated in two pig breeds differing in muscularity (Yorkshire and Meishan) at four stages (fetal 65 days and postnatal 3, 60 and 120 days). The expression of FABP3 and FABP4 was significantly different in porcine skeletal muscle among different developmental stages and between the two breeds. This result suggests that the pig FABP3 and FABP4 may be important genes for meat quality and provides useful information for further studies on their roles in skeletal muscle intramuscular fat deposit.
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