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Articles by Idris Bin Mohd Noor
Total Records ( 2 ) for Idris Bin Mohd Noor
  Wasib B Latif , Md. Aminul Islam , Idris Bin Mohd Noor , Syahira Bt Saaban and Md. Rafique Azad
  The conceptual framework of brand image is a combination of antecedents and outcomes that create differential effects on customer response to the marketing of the brand. By constructing a conceptual framework of brand image, organizations will build a competitive advantage in the marketplace that will increase their overall image with long-term sustainability. Indeed, recent trends in modern marketing have changed tremendously and study of conceptual framework of brand image is increasingly becoming considerable to keep pace with this change. In this conceptual study, researchers have summarized the literatures on currently prevailing concepts and approaches on brand image that will allow us to identify the conceptual framework of brand image and therefore will facilitate organizations to enhance their marketing efficiency and effectiveness. In this research, researchers discussed a case study in Bangladesh and in light of the findings of this case study, researchers put forward the notion that the conceptual framework of brand image need to be associated with organizational activities. Researchers suggest that these activities could play a major role in creating brand image among customers.
  Wasib B Latif , Md. Aminul Islam , Idris Bin Mohd Noor , Syahira Bt Saaban and A.N.M. Jahangir Kabir
  The outcomes of brand image are denoted as the latent outputs of brand image on consumer response to the marketing of the brand. Organizations are well-known that brand image will build a competitive advantage in the market place that will increase their overall image with long-term sustainability. Indeed, current trends in modern marketing environment have changed extremely and study of outcomes of brand image is increasingly becoming considerable to keep pace with this change. A brand is said to brand image when consumers respond more (less) positively to the outcomes of brand image for the brand. In this conceptual study, researchers have summarized the literatures on currently prevailing concepts and approaches on brands that will allow us to identify the outcomes of brand image and therefore will facilitate organizations to enhance their marketing efficiency and effectiveness. Based on a comprehensive review of several previous researches, here researchers propose a plausible model for the outcomes of brand image in sequential order, namely, brand familiarity, customer satisfaction, brand trust and attitudinal loyalty of the brand.
 
 
 
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