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Articles by Feifei Liu
Total Records ( 4 ) for Feifei Liu
  Jinping Liu , Yi Zhang , Lin Lan , Rui Zhang and Feifei Liu
  Local brand prejudice is a significant and widespread proposition in China. Chinese media play the part of highlighting the local brand quality crisis or activating the local brand bias deliberately or accidentally. This study takes the Chongqing Wal-mart food safety event reported by Chinese media as an example. It makes the text analysis with frame theory on the media frame, subject discourse-power and agenda setting. And it reveals the deficiency of national interest standard and self-consciousness of Chinese media when they reported the negative event of foreign brand. It confirms the framing effect of local brand prejudice formed by Chinese media.
  Yi Zhang , Jinping Liu , Lin Lan , Rui Zhang and Feifei Liu
  Business practice shows that brand in essence is a kind of "commitment" which creates value for stakeholders and can get value from it. At present, most researches explore the consumption psychology and behavior from the view of brand loyal (or purchase intention) and pay the less attention to the brand value commitment. Even in the few related studies, they are qualitative ones. Therefore, by virtue of the Organization Commitment Theory and Commitment Foci, this study divides the brand value commitment into Attitude Commitment by the way of organizational behavior and Behavior Commitment by the way of social psychology. Attitude commitment includes organizational commitment, affective commitment, quality commitment, economic commitment and relationship commitment. Behavioral commitment includes purchase commitment, reputation commitment, tolerance commitment and continuance commitment. By questionnaires, this study analyzes the influence of consumer brand attitude commitment on their behavior commitment. And it confirms that consumer brand attitude commitment have a significant positive impact on their purchase commitment, public praise commitment and continuance commitment; while the organizational commitment, affective commitment, quality commitment and relationship commitment have significant positive impacts on consumer brand behavior commitment.
  Yi Zhang , Jinping Liu , Min Zhou , Feifei Liu , Lin Lan and Rui Zhang
  A large body of evidence has demonstrated that COO stereotype is a typical cognitive bias of Chinese consumers, how to inhibit the stereotype is an important research proposition. This study tends to choose information of two product-related attributes and information of two non-product-related attributes through reports materials of negative information of foreign brands in media in recent years to constitute four experimental groups. It finds that the negative information involving quality and price profiteering is of significant inhibition on quality evaluation, attitude preference and purchase intention of subjects on specific foreign brands while the negative information involving commercial bribery is not of significant inhibition, which shows that the inhibition on specific foreign brand preference by negative information of foreign brands is related to differences of product attributes. The inhibition on subject’s quality evaluation, attitude preference and purchase intention of abstract foreign brands by negative information involving food quality is significantly higher than by information of notebook quality, price profiteering and commercial bribery, which shows food safety is of the highest accessibility. Meanwhile, the quality evaluation, attitude preference and purchase intention of specific foreign brands by subjects are lower than those of specific local brands, which shows a significant inhibition on foreign brand preference and local brand bias by negative information of foreign brands.
  Yi Zhang , Jinping Liu , Feifei Liu and Lin Lan
  Local brand stereotype is a typical social cognitive bias in China and it has controlled brand attitude and consumption behavior of Chinese consumers. Therefore, how to inhibit local brand stereotype is an important research proposition. This study takes the stimulus information of the ethnocentrism and foreign brand negative information in the Mimicry environment as cognitive clue. Through experiment it finds that the ethnocentrism stimulus information can reinforce the credibility and emphasis of perceiving foreign brand negative information. However, this effect of the adjustment is only notable on the television group. Meanwhile, the ethnocentrism stimulation information has the significant adjustment on reserving abstract local brand stereotype by the foreign brand negative information in the television group. The research shows that the effects of foreign brands negative information disclosure on local brand bias inhibition were regulated by ethnocentric stimulation information. Price and technical content is higher, the adjustment effect is higher.
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