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Articles by Er Ah Choy
Total Records ( 3 ) for Er Ah Choy
  Nurul Fadilah Binti Mohd. Nawi and Er Ah Choy
  Maliau Basin is one of the oldest natural rainforests, not just in Sabah but also in Malaysia and Borneo. Its physical form is shaped like a volcanic caldera, in addition to reaching a depth of over 1000 m and is surrounded by the edge at the height of 1,500-1,700 m above sea level. The term Sabah’s Lost World was given to the Maliau Basin because the inner part of the basin is connected to the outside world at the low height level only through the Maliau Gorge. SWOT analysis was employed based on the results of the questionnaire form, in-depth interview and literature review to identify each strength, weakness, opportunity and threat in fulfilling the criteria as a World Heritage Site. As a result, the spectacular structure of the terrain and the existence of flora and fauna that is hard to find elsewhere become its strength while the activities of illegal logging, theft of valuable timber and the lack of infrastructure are its weaknesses. Sabah’s potential as an ecotourism hub in Southeast Asia and creating public awareness are among the few opportunities obtained while damage to the valuable natural heritage and natural resources’ crisis are the major threats. Various roles and strategies have been implemented by Sabah Foundation and the Sabah Forestry Department as the main parties responsible for the regulation and management of Maliau Basin. Among these are sustainable forest management, enhancing research, environmental education and many others. In conclusion, Maliau Basin has high-value assets and is able to fulfill the criteria as a World Heritage Site. However, some improvements and early preventive efforts should be carried out to ensure that the recognition status is obtained as well as enable the sustainability and originality that it owns to be preserved and enjoyed not only by the present generation but also for future generations.
  Er Ah Choy and Nurul Bariah Mat Lazim
  Ecotourism is nature-based tourism and if well-managed can contribute to the maintenance of the preservation and conservation of nature and wildlife. One of the underpinning principles of ecotourism is the involvement of the local communities. This study aims to examine, the relationship between the demographic factors and the knowledge of ecotourism amongst the local communities of Lata Jarum, Raub Pahang. The research methods used in this study are secondary data analysis and field survey which employs personal interview with a semi-structured questionnaire. The sample consists of 59 respondents from Kampung Peruas, 108 respondents from Kampung Pamas Kulat, 49 respondents from Kampung Pamah Rawas and 32 respondents from Kampung Sungai Yol. Results from the correlation analysis between the demographic factors and ecotourism knowledge show that gender, age, race and level of education have relationships with knowledge about ecotourism amongst the local communities of Mukim Ulu Dong, Lata Jarum and Pahang. The significant relationship between gender and ecotourism knowledge is a weak positive. However, a weak negative significant relationship exists between age and level of education with ecotourism knowledge. Race on the other hand, has a moderate positive significant relationship with ecotourism knowledge. This study has policy implications in terms of enhancing the involvement of local communities, as a key stakeholder in ecotourism development. Human capital development of local communities is a key building-block in fulfilling one of the precepts of ecotourism.
  Chamhuri Siwar , Norzalina Zainudin , Er Ah Choy and Norshamliza Chamhuri
  The purpose of this study is to examine the acceptance of energy efficient products business in Malaysia as well as its impacts on the individual, society, environment and economy, providing a good example of setting up an effective national policies and paradigm. A total 392 usable questionnaires were analyzed by using Structural Equation Model with AMOS. By examining the model proposed, the study validated the important of consumers’ attitude in mediating the linkage between consumers’ perception on product advantages, subjective norm, responsibility and buying decision. However, the findings could not garner any support for mediating effect of attitude in the relationship between perceived behavior control negative and buying decision.
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