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Articles by Chong Wu
Total Records ( 2 ) for Chong Wu
  Ying Zhang , Chong Wu and Xin-ying Zhang
  Enterprise financial distress prediction has been the attention focus in the theory study and the business community. To build a scientific, fast and effective model for financial crisis prediction of the Chinese listed companies, 11 key financial indicators are chosen for the financial distress prediction model. The factor analysis is used to extract five common factors and therefore, to get the comprehensive score of each sample. The traditional ST and non-ST classification criteria are abandoned; the score intervals of the enterprise financial status are divided in a novel way-health, concern and distress. Finally, the five common factors are trained and tested as the input and the financial status as the output with the prediction model based on the backpropagation neural network. The result shows that the proposed model is accurate and can provide a great assistance for enterprises, investors and decision-makers.
  Sittichai Charoensettasilp and Chong Wu
  Nowadays, the dem and for low-cost airlines in the Thailand has also needs more and growing fast. So that many airlines have changed marketing strategies and been trying to lower the costs and service to meet consumer’s demands. Based on this reason, the researcher aims to study Thai consumers’ expectations and satisfaction of services obtained from domestic low-cost airlines. Service marketing mix is employed to compare and analyze the effects on the two components. Relationships between personal characteristics and the consumer’s expectations and domestic low-cost airline service satisfaction are analyzed. Employs sampling method on 400 Thai people who live in Bangkok and have used air transportation to travel. A random convenience sampling technique together with surveys is used to collect data. The results found that at 0.05 significance level demographic characteristics such as gender, age, education, income and occupation do not affect Thai consumer’s expectations and satisfaction of services obtained from different low-cost airlines. However, each aspect of the service marketing mix (7P’S) affects the Thai consumer’s expectations and satisfaction of services obtained from different low-cost airlines differently. Major aspects of 7P’S that concern Thai low-cost airline consumer’s expectations and satisfaction include places, people and physical evidence. Examples are online booking services, easy-to-find and convenient ticketing counters, flight attendant’s good language skills which appropriate attire, airline’s clear announcement of flight departure and eye-catching brand logos at check-in counter. However, promotion demonstrates the bottom ranking.
 
 
 
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