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The Social Sciences
Year: 2016  |  Volume: 11  |  Issue: 20  |  Page No.: 5017 - 5022

Modelling the Consumer’s Acceptance on Energy Efficient Products: Mediating Role of Attitude

Chamhuri Siwar, Norzalina Zainudin, Er Ah Choy and Norshamliza Chamhuri    

Abstract: The purpose of this study is to examine the acceptance of energy efficient products business in Malaysia as well as its impacts on the individual, society, environment and economy, providing a good example of setting up an effective national policies and paradigm. A total 392 usable questionnaires were analyzed by using Structural Equation Model with AMOS. By examining the model proposed, the study validated the important of consumers’ attitude in mediating the linkage between consumers’ perception on product advantages, subjective norm, responsibility and buying decision. However, the findings could not garner any support for mediating effect of attitude in the relationship between perceived behavior control negative and buying decision.

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