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Journal of Applied Sciences
Year: 2013  |  Volume: 13  |  Issue: 6  |  Page No.: 952 - 955

An Operational Strategy for Private Nursery Schools to Break Through the Low Birth Rate Dilemma

Li Chen and Kuo-Wei Lin    

Abstract: With the gradual decreasing birth rate in Taiwan, many nursery schools are finding it difficult to recruit enough children and some are even forced to close. This study explores the operation dilemmas that nursery schools face and how to adjust and improve their operation structure under a low birth rate environment. Our findings show that nursery schools should not only adjust their organizational structure, but also work out an operation strategy for meeting the needs of their customers (i.e., parents) in order to survive, grow and thrive.

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