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Journal of Applied Sciences
Year: 2013  |  Volume: 13  |  Issue: 13  |  Page No.: 2610 - 2613

Survey and Analysis Marketing Strategy of Telecommunications Users Based on Psychological and Behavioral Factors in Heilongjiang Unicom Case

Zhang Xiaotian, Zhao Kai and Li Yan    

Abstract: Consumer psychology and behavioral factors on consumer behavior has important implications, this study from the telecommunications user's psychological and behavioral factors departure studied telecommunications users of its psychological and behavioral factors that influence consumer behavior relationship and thus which gives the telecom industry marketing strategies. Studies that the consumer psychology and behavioral factors such as income, occupation, brand recognition and consumer consumption patterns, etc., the impact of consumer willingness relationship. In this study, the development of the telecommunications industry marketing strategy has certain guiding significance.

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