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International Business Management

Year: 2016  |  Volume: 10  |  Issue: 15  |  Page No.: 2879 - 2883

Evaluation of the Factors Affecting the Implementation of e-Banking Adoption by Customers

Hamid Taboli, Mohammad Alidadi, Mostafa Dianati and Hamed Hashemzahi

Abstract

The present study investigated the acceptance of e-Banking services by customers using Technology Davis’s Acceptance Modelproposed (ATM). In this study, the descriptive and correlational research method was used. Statistical population of the study included all clients who had a bank account at Mellat Bank in Zahedan City, Sistan and Baluchestan, Iran. Simple random sampling was conducted by selecting 200 customers of the Mellat bank branches. For data collection, a questionnaire was distribute damong the participantsand Pearson’s correlation test was used for data analysis. In this study, the effects of variables of perceived usefulness, perceived ease of use, perceived risk, computer self-efficacy, quality of the internet and internet access, on e-Banking adoption by customers was examined.

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