Asian Science Citation Index is committed to provide an authoritative, trusted and significant information by the coverage of the most important and influential journals to meet the needs of the global scientific community.  
ASCI Database
308-Lasani Town,
Sargodha Road,
Faisalabad, Pakistan
Fax: +92-41-8815544
Contact Via Web
Suggest a Journal
International Business Management
Year: 2016  |  Volume: 10  |  Issue: 8  |  Page No.: 1565 - 1574

The Mediating Role of Religious Orientation on the Relationship Between Luxury Values and Buying Behavior in Riyadh, Saudi Arabia

Mohamed Abdellatif Abu Auf, Salniza Bt Md. Salleh and Rushami Zien Yusoff    

Abstract: This study examined the relationship between luxury value, ethical values and consumer buying behavior to leapfrog marketing which has a strong relation with sociology and psychology issues. The aim of this study is to analyze the market and the client behavior by including religious orientation as a mediator which has been proved. The researcher reviewed extensive articles concerning consumer buying behavior, luxury value, ethical value and religious orientation. Moreover, survey questionnaire was used in this research to cover the quantitative method and collect data from respondents who have been using cars in the capital city “Riyadh” of Saudi Arabia, in order to highlight the reasons behind buying cars in Riyadh. The data was collected from car agencies in Riyadh, Saudi Arabia which indicated that religious orientation as a mediator play an important role between luxury value and ethical value in addressing consumer buying behavior. Limitations and direction of future research are posted at the end.

Fulltext    |   Related Articles   |   Back
   
 
 
 
  Related Articles

 
 
 
 
Copyright   |   Desclaimer   |    Privacy Policy   |   Browsers   |   Accessibility