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International Business Management
Year: 2015  |  Volume: 9  |  Issue: 1  |  Page No.: 28 - 34

Factors Influencing Philanthriphic CSR: A Review

Karpal Singh Dara Singh, Md. Aminul Islam and Ku Halim Ku Ariffin    

Abstract: This study tries to capture, the main factors influencing corporate social responsibility practices and proposes a conceptual model comprising driving forces and its relationship with CSR practices in particular philanthropic CSR. Literatures relevant to CSR and the various factors influencing CSR practices were reviewed and 6 hypotheses have been proposed based on which the research framework was developed. The study seeks to gauge customers perspectives and sentiments about CSR and thus, a sample size involving 1200 people from diverse cultural backgrounds across all peninsular Malaysian states is being proposed. The study adopts a quantitative measure via the means of self-structured questionnaire. Since the study is explanatory in nature, reliability, correlation and regression analysis is proposed to be conducted in order to examine and test the associations between the driving forces and philanthropic CSR based on which appropriate analyses and discussions can be derived for the benefit of both the industry and the academia.

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