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Asian Journal of Marketing
Year: 2014  |  Volume: 8  |  Issue: 1  |  Page No.: 1 - 23

Consumers’ Awareness, Perceived Ease of Use toward Information Technology Adoption in 3G Mobile Phones’ Usages in India

Manivannan Senthil Velmurugan and Masa Sakthi Velmurugan    

Abstract: Mobile phones have grown to be the most widely used portable device in the world. Mobile phones’ usage is rapid growth to the public in India. Moreover, the understanding of the people toward adoption of information technology in 3G mobile phones’ usage shows relatively low in India. So, it is vital to find out the exact situation among consumers’ intention to adopt 3G mobile phones. This study investigates consumers’ awareness and perceived ease of use and their influence of information technology adoption in 3G mobile phones. The results show that the two hypotheses are valid. Based upon the research findings, implication, limitations and suggestions for future research are drawn, which include a proposition of a way forward in addressing the consumers’ adoption on information technology toward 3G mobile phones’ usages in India.

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