The Strategic Meaning of Ingredient Brands: A Resource-Based Analysis
C. Linder and S. Seidenstricker
Asian Journal of Marketing Volume 4, Number 1, 1-16, 2010
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Ethnic Marketing Potential in England and Wales: New Evidence from the 2001 UK Census*
Asian Journal of Marketing Volume 4, Number 1, 17-25, 2010
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Corporate Culture, Organizational Dynamics and Implementation of Innovations: A Conceptual Framework*
Anshu Saran, Laura Serviere and Morris Kalliny
Asian Journal of Marketing Volume 4, Number 1, 26-35, 2010
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The Influence of Children on Family Purchasing Decisions in Turkey*
B. Guneri, O. Yurt, M.D. Kaplan and M. Delen
Asian Journal of Marketing Volume 4, Number 1, 36-48, 2010
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