An Exploration of the Moderators of Business Relationship Value
Asian Journal of Marketing Volume 11, Number 1, 1-12, 2017
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Identifying the Key Dimensions of Consumer-based Brand Equity
Model: A Multivariate Approach
Md. Mohsan Khudri and Nighat Farjana
Asian Journal of Marketing Volume 11, Number 1, 13-20, 2017
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Impact of Psychic Distance on Global Brand Acceptance
Asian Journal of Marketing Volume 11, Number 1, 21-33, 2017
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Word of Mouth or Price Matters in Quality Considerations
Wai Ki Liang and David Corkindale
Asian Journal of Marketing Volume 11, Number 1, 34-43, 2017
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