Abstract: This study aimed to explore factors influencing people to
travel abroad for sport tourism. Possibility of relationship between sport fan
motivation components, demographic components and travel constraint components
was examined. Using Convenience sampling method for data collection, total of
200 respondents were examined. This study performed Kruskal-Wallis Test for
demographic components and Logistic regression analysis and Correlation analysis
for studying relationship between the sport fan motivation components and travel
constraint components. Exp (B) indicates that the people are 4.72 times (a unit
raised in structural constraint) and 1.355 times (a unit raised in intrapersonal
constraint) more likely plan to travel abroad for sport tourism within the next
2 years. Moreover, results showed that interest in sport, age, ethnicity, structural
constraint and interpersonal constraint were influential factors. Among sport
fan components, interest; among demographic components, age and among travel
constraint components, structural constraint had most effect on sport tourism.
Results of this study also indicated that there was significant relationship
between sport fan motivation, demographic and travel constraint components.
Theoretically, findings of this study will give insight and understanding of
socio-psychological motives and perceived travel constraints of sport fans to
travel abroad for sport tourism. The findings will also help sport tourism marketers
to design marketing strategy and campaign to meet needs of target group.
24 January, 2014
Mustafa Mamat: Very good article. Everyone who involved in sport tourism marketing should know the relationship between sport fan motivation, demographic and travel constraint components. These factors can help all sport tourism marketers in design marketing strategy.