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Journal of Applied Sciences
  Year: 2013 | Volume: 13 | Issue: 24 | Page No.: 5708-5715
DOI: 10.3923/jas.2013.5708.5715
Factors Influencing People to Travel Abroad for Sport Tourism (Malaysia Evidence)
Hossein Nezakati, Mok Chuang Chin and Maryam Akhoundi

Abstract:
This study aimed to explore factors influencing people to travel abroad for sport tourism. Possibility of relationship between sport fan motivation components, demographic components and travel constraint components was examined. Using Convenience sampling method for data collection, total of 200 respondents were examined. This study performed Kruskal-Wallis Test for demographic components and Logistic regression analysis and Correlation analysis for studying relationship between the sport fan motivation components and travel constraint components. Exp (B) indicates that the people are 4.72 times (a unit raised in structural constraint) and 1.355 times (a unit raised in intrapersonal constraint) more likely plan to travel abroad for sport tourism within the next 2 years. Moreover, results showed that interest in sport, age, ethnicity, structural constraint and interpersonal constraint were influential factors. Among sport fan components, interest; among demographic components, age and among travel constraint components, structural constraint had most effect on sport tourism. Results of this study also indicated that there was significant relationship between sport fan motivation, demographic and travel constraint components. Theoretically, findings of this study will give insight and understanding of socio-psychological motives and perceived travel constraints of sport fans to travel abroad for sport tourism. The findings will also help sport tourism marketers to design marketing strategy and campaign to meet needs of target group.
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COMMENTS
24 January, 2014
Mustafa Mamat:
Very good article. Everyone who involved in sport tourism marketing should know the relationship between sport fan motivation, demographic and travel constraint components. These factors can help all sport tourism marketers in design marketing strategy.
 
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