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Information Technology Journal
  Year: 2011 | Volume: 10 | Issue: 10 | Page No.: 1950-1956
DOI: 10.3923/itj.2011.1950.1956
 
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Combing Fuzzy Set Theory and Extent Analysis to Construct an Integrated Decision Making Approach in Medical Cosmetology Industry

Chih-Yang Chao and Kai-Fu Yang

Abstract:
Many researches on how price bundling affects bundle purchasing have been discussed but an analytic evaluation of customer value offered by medical cosmetology industry is still lacking. In this study, an integrated decision making approach that combined fuzzy set theory and extent analysis has developed and applied in evaluating medical cosmetology product bundles. Based on the results, manufacturers and marketers should utilize appropriate strategy in order to deliver functional, symbolic and safety performance to enhance customers’ value image for medical cosmetology product bundles.
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How to cite this article:

Chih-Yang Chao and Kai-Fu Yang, 2011. Combing Fuzzy Set Theory and Extent Analysis to Construct an Integrated Decision Making Approach in Medical Cosmetology Industry. Information Technology Journal, 10: 1950-1956.

DOI: 10.3923/itj.2011.1950.1956

URL: https://scialert.net/abstract/?doi=itj.2011.1950.1956

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