George Mastorakis
Department of Commerce and Marketing, Technological Educational Institute of Crete, Ierapetra, Crete, 72200, Greece
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How to cite this article
George Mastorakis, 2011. Optimizing Interactive Marketing in Digital Television Systems. Asian Journal of Marketing, 5: 55-62.
DOI: 10.3923/ajm.2011.55.62
URL: https://scialert.net/abstract/?doi=ajm.2011.55.62
DOI: 10.3923/ajm.2011.55.62
URL: https://scialert.net/abstract/?doi=ajm.2011.55.62