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Asian Journal of Marketing

Year: 2007 | Volume: 1 | Issue: 1 | Page No.: 1-13
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Authors

Arun Kumar Tarofder

Ahasanul Haque

Keywords

Research Article

Exploring Critical Factors for Supplier Selection in Telecommunication Industry in Malaysia

Arun Kumar Tarofder and Ahasanul Haque
There is good growth rate in the Malaysia telecommunication sector over the last decade although this sector was badly affected by economic crisis during the late 1990’s. The potential for exponential market growth attracted new players to this business, which turns dramatically to lead competition. This put force on speed and product margins which droves companies to find out most effective and efficient business solution via partnership with stake holders such as suppliers. The selection of right suppliers is not an easy task. Therefore, this study is aims to find out what are critical factors that play an important role for selecting right suppliers of telecommunication industry. Results of this study provide a comprehensive analysis of the important factors for suppliers’ selection for this industry. The analysis confirms the significant positive relationship of cost factor, technical capability and quality assessment factor. These factors are expected to have a great role during the supplier selection in telecommunication industry. In conclusion, practitioners can derive a better understanding of the activities that are undertaken by these organizations and how the way these activities are being dealt with.
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