Abstract: The objective of this research was to study the factors that directly and indirectly influence waste management in Phuket province. Data from questionnaires distributed to 400 households were analyzed applying the Structural Equation Model (SEM) by using Partial Least Square (PLS). Research findings show that the influence of waste disposal behavior, people’s participation and technology utilization are statistically significant at 0.01. Thus, it can be concluded that more attention needs to be paid to people’s participation, waste disposal behavior and technology utilization by both the local government and the people of Phuket to establish a sustainable waste management system.