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Research Journal of Business Management

Year: 2014 | Volume: 8 | Issue: 4 | Page No.: 353-366
DOI: 10.3923/rjbm.2014.353.366
Influence of Quality of Information System Success (ISS) on Customer Intention to Continue Use in B2B E-commerce: A Contingency Approach of System Anxiety
Li-Chun Hsu

Abstract: The purpose of this study is to examine the influence of quality of Information System Success (ISS) on customer intention to continue use in B2B E-commerce. In addition, this study proposes a model to develop a contingency model from a system anxiety approach. One hundred and eleven online services professional users in Taiwan were recruited and Structural Equation Modeling was used to test the research hypotheses. The result indicates that how three dimensions of the using quality of information system success impacted trust. In addition, how three dimensions of trust have a positive direct effect on customer intention to continue use. In addition, system anxiety moderates the effect of quality of ISS on trust. Finally, this study discusses the theoretical and managerial implications of the findings.

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How to cite this article
Li-Chun Hsu , 2014. Influence of Quality of Information System Success (ISS) on Customer Intention to Continue Use in B2B E-commerce: A Contingency Approach of System Anxiety. Research Journal of Business Management, 8: 353-366.

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