Abstract: Background: The prevalence of over-nutrition and malnutrition problems in Indonesia increased from 2007-2013. Effective utilization of local potentials when planning nutrition programs could maximize the results of these programs. Objective: This study aims to describe the local potentials that might be used as capital to plan nutrition programs for urban fringe areas in developing countries. Materials and Method: This study employed a qualitative approach. The study focused on the local potentials of social capital, social systems and cultural systems. The study was conducted in the Mijen district, which is an urban fringe area in Indonesia. The informants were chosen using purposive and snowball sampling techniques. There were 11 informants involved in this study. The instruments used were observation, interview, Focus Group Discussion (FGD) and analysis of Strengths, Weaknesses, Opportunities and Threats (SWOT). Data were analyzed using the model of Miles and Huberman. Results: This study reveals that the local potentials in the Mijen area are as follows: (1) Social capital in the form of active citizenship and creative cadres, social organization consisting of Posyandu (Integrated service posts), which are supported by nutrition houses and social support from family, neighbors and the factory community. (2) A culture system in the form of high cultural value for children with good nutritional health. (3) Social systems in the form of cooperation and mutual assistance. Further potentials that relate to the effects of urban fringe areas are as follows: (1) Mass construction and factory expansion due to the Mijen district being an urban expansion area, which results in better economic development opportunities for the community. (2) The emergence of private health care facilities run independently by individuals or by factories. Conclusion: Local potentials in urban fringe areas can be utilized for the planning of nutrition programs to provide an avenue to improve the nutritional status of society.