Abstract:
Present study examined the marketing system’s of broiler farming in Gazipur district and analyzed marketing costs, margin and profits of retailers. It may be concluded from the study that the producers sold broilers to the retailer at farm level. The retailers sold 80 percent of their live broiler to consumers and 20 percent to the institutional buyers in the market. All of the selected sample producers sold live broiler to retailers at the farm level in the study area, because they are: too far from retailers/consumers, are not able to do what is required and are too small as regards output.
Respondent producers and retailers viewed that fluctuation in supply and demand and also in price are major problems for marketing on broiler. Retailers were not affected by the price fluctuation but broiler producers were severely affected by the downward swing of price fluctuation. Proper measures for solutions of the problems will help to develop broiler farming which intern will increase family income and also creation of employment opportunities in the country. More detailed study is required about the marketing system of broiler intermediaries and their costs, margin and profits before making final recommendation.