Abstract: The wedding day is one of the most important days for couples, so they want their ceremony to be as near to perfect as possible. Finding a venue for the wedding banquet is the first stage of the couple’s planning and many factors affect this decision. The objective of this research was to study the factors that affect the selection of wedding banquet venues among Thai wedding couples. This study obtained data via questionnaires and used statistical tests such as the Mann-Whitney U test and one-way analysis of variance. Results showed that among the 30 factors that were assessed by 222 respondents, good service from employees, food quality, the venue’s atmosphere, size of the event room and facilities in the wedding room were the five most important factors determining the attractiveness of a wedding banquet venue. The results demonstrated that respondents who organized a wedding banquet at a hotel prioritized the atmosphere. In contrast, respondents who organized a wedding banquet at a restaurant placed highest priority on the facilities of the wedding room. Results showed that significant differences regarding the factors that affect the selection of wedding banquet venues exist across groups with different demographic variables (i.e., age, income, education level).