Abstract: The main idea of this study is to discuss the reasons of tourists’ revisit intention and then reconstruct scale for the measurement of the tourists’ revisit intention. We collect data by interviewing with executives from the tourism and recreation businesses, internet searching, relevant research literature and open questionnaire. We construct final scale in two stages: Testing the validity and reliability of implement questionnaire pretest and then proceeding with overall model goodness of fit of official questionnaire. We reanalyze main reasons of tourists' revisit intention because of time tendency. And from the aspect of marketing, development of a destination must be diversified to meet the needs of different customers and the attributes of the tourism products must also attract the attention of the tourists, so that they are willing to participate and visit again. In addition, we also discuss the practice and theories of scale for the measurement of the tourists’ revisit intention. We can provide it to tourism industry for reference in the future.