Abstract: Solid Waste Management (SWM) is a critical issue in Kota Bharu, a compacted city in east coast of West Malaysia. The amalgamation of dwindling financial resources and population growth results in incompetency in controlling and handling excessive solid waste generation, giving rise to adverse effects on environment and public health. This study was attempted to evaluate acceptance of the communities towards introducing Integrated Solid Waste Management (ISWM) to alleviate the drawbacks of current solid waste management. Single-bounded Dichotomous Contingent Valuation Method (DC-CVM) was conducted to estimate communities’ Willingness to Pay (WTP). Primary data obtained through personal interview were analyzed using a logit model. The model estimation shows age, income and occupation are significantly influential in determining the communities’ willingness to pay. The monetary figure derived from the model shows the willingness to pay value of RM 13.91 (USD 4.40) per month. The consciousness of environmental degradation due to current solid waste management drives the communities to yearn for improvement initiatives. The study suggests that intervention by authority to introduce integrated solid waste management is required.