Abstract: This study focuses on two parts. First part of the study is to identify the major problems of web site content in Malaysia using bobby web accessibility tool. The second objective is to study perception of marketers on web site development in Malaysia based on four factors (planning and preparation; development and design; management and maintenance and security, privacy and trust). The outcome of first part of this study found that number of web sites has achieved the bobby test is very low, which is 17.5%. The major errors of the web sites mainly are related to text, colour, animation, image, pixel and table. For the second part of study, even a test of web site development model is not a good-fit model, however, an overall of the study shows that all factors of web site development are important.