Abstract: The purpose of the present study was to map the current and the developing potential of diving tourism in Greece, mainly by defining the Greek diving industry’s stakeholders and evaluating each one’s activity. For the study purposes representatives of Greek diving industry’s groups of stakeholders were interviewed. Data were analysed by using the QSR NVivo qualitative computer software programme. The results showed three thematic sub-categories that they are discussed: (1) Greek diving industry’s potential, (2) valid legal framework and (3) Greek diving industry’s development capabilities. It is concluded that the perspectives of diving tourism growth in Greece are excellent.