Abstract: The main purpose of this study is to empirically examine the research model attempting to explain factors influencing individuals’ adoption intention and actual use of blueberry. The proposed research model suggests three external characteristics-economic, social and technological characteristics that affect the likelihood of blueberry adoption, which then leads to actual use of the technology. Each characteristic includes variables, such as policies, income, peer influence, safety concerns, various services, ubiquity and cost savings. Two hundred and eighty nine responses were collected in order to test the proposed model. The results of the study revealed that all variables had a significant impact on the likelihood of blueberry adoption, as well as actual use of the technology. The implications of the findings suggest a new theoretical framework for further research on wireless technology adoption and offer suggestions that the marketers and wireless service providers should consider with respect to blueberry.