Abstract: This study investigates the relationship between consumers’ willingness to pay (WTP) for organically farmed seabass and socio-demographic variables. Although the majority of (73.1%) surveyed consumers reported that they had no knowledge of organic seabass, their attitudes toward this product were generally positive. Almost 64% of the respondents would pay a premium between 11 and 30%. Only 10% of the respondents were not willing to pay a premium for organically farmed seabass. The findings show that there is a potential market for organically farmed seafood in Turkey.