Abstract: Base on consumer psychology and experiential theory, a forth diagram model of consumer experiential types is established from two dimensions of consumer sentiment and experiential value. By extracting and analyzing evaluation words, sense of achievement words and emotional words from the consumer online reviews, consumer sentiment computing is conducted as well as the fuzzy inference about the experiential value. Consumer experiential type is further identified combining fuzzy sentiment corpus and inference rules of experiential value. The experimental study about the consumer experience is conducted with the case of 11 models of automobiles on the automotive review site. Reasonable conclusions are reached and marketing advice is come up with. Validity of the method is also verified.