Abstract: Since, the 3G network is well-developed, the increasing business requirements motivate the need for content-orientated services delivery, which plays a critical role in supporting value-added services to user. The dynamic content-orientated services delivery has the ability to provide value-added services through push content-orientated services that some research effort has been made to promote it in both academia and industry. The technology requires mechanisms to ensure the available services can be correctly pushed, which should include services select, content recommend, data transmission and services display. In this study, an efficient and flexible solution based on Service Oriented Architecture (SOA) has been proposed to sending services to WebPhone by using Session Initial Protocol (SIP). A framework for service push is introduced by using Widget to implement web services composition and interaction. After that, it showed architecture and a prototype for content-orientated services delivery. At last, some functional design of WebPhone is discussed. In conclusion, our approach is an improvement method to enhance the performance of content-orientated services delivery in 3G Network.