Abstract:
The study evaluated poultry egg marketing in Nigeria.
It specifically identified the socio-economic characteristics of the
respondents, examined the market structure for egg in the study area,
determined the profitability of egg marketing and determined the influence
of some socio-economic characteristics on the sales revenue of respondents.
A multistage sampling technique was used to select 200 egg marketers
in the study area and structured questionnaire administered on them.
Descriptive statistics such as frequency and percentages were used
to analyze the socio-economic characteristics of respondents while
Gross margin analysis was employed to determine the profitability
of the egg business in the study area. Gini coefficient was used to
examine the market structure while production function was used to
determine the influence of some factors on the sales revenue of respondents.
The result showed that only 10% of the respondents were single while
the remaining 90% were married. A literacy level of 70.50% was obtained
among these marketers. Analysis also revealed that 67% of these marketers
were retailers while only 10% were producer/sellers. The profitability
analysis showed that an average marketer earned