Abstract: Organised retail in the past one decade is growing at a faster rate in India. Albeit the burgeoning size, the organised retailers are finding it difficult to be in black. One of the marketing strategies is to focus on retaining the existing customers as they are five times more profitable than new ones. In this study the author examine the factors that influence the customers switching behavior in organized retail. The study was done based on certain factors which are recognized to be the main dimensions which are congruent with the switching cost. The researcher used structured questionnaire as instrument and collected data from the customers of organized retail stores in India. The collected data were analyzed with the help of statistical tool, namely, Multiple Regression through SPSS. The Regression tests have revealed that the demographic variables: Patronage period, Purchase size, Profession will have significant impact on switching behavior dimensions. The study concludes with suggestions on increasing switching cost to the customers of retail stores in order to retain loyalty in the long run.