Abstract: The experiment was conducted at Rice research Institute, Dorki, Larkana, Pakistan to evaluate the growth and yield performance of various aromatic strains. The various varieties and crosses were Lateefy, Jajai-77, D. Basmati x Lateefy, IR-8 x Jajai-77 and Bas.-370 x Jajai-77. It was observed that aromatic varieties and their crosses initiated flowering between 73 and 105 days. Among the tested strains, Lateefy, Bas.-370 x Jajai and IR-8 x Jajai-77 recorded minimum (73-77) days to flowering, followed by D. Basmati x Lateefy which took 80 days to flowering. The aromatic rice variety Jajai-77 recorded prolonged (105) flowering days. Maturity days and plant height of the strains also followed the similar pattern, where Jajai-77 showed prolonged maturity days and attained taller plants and recognized as taller or semi dwarf as compared to other rest of varieties and crosses. The grain yields of Lateefy followed by IR-8 x Jajai-77 and D. Basmati x Lateefy were significantly higher than rest of cultivars and crosses. It was concluded that Lateefy aromatic rice had better adoptability in the region by producing satisfactory grain yield.