Abstract: The study was conducted to evaluate the appropriate sowing time of newly evolved wheat varieties/cultivars under Bahawalpur conditions. The study included six sowing dates started from Ist November up to 15th January of year 1997-98 to 1998-99 with equal intervals of fifteen days and seven varieties/cultivars viz; Punjab 96, 95-IB-4173, 7061, MH.97, 92128, 92145 with Inqlab–91 as standard one. Regardless of the varieties /cultivars the best results were obtained when wheat was sown after 15th and before 30th November of year 1997 to 1998. However wheat varieties/cultivars Inqlab-91 and V. 7061 gave significantly higher weights in a wide range of sowing period i.e; 15th November to 15th December. The highest mean grain yield of 4255 kg ha-1 was obtained when crop was sown on 15th November (D2) followed by 4212.84 kg ha-1 for sowing on 30th November (D3).