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Journal of Applied Sciences
  Year: 2014 | Volume: 14 | Issue: 18 | Page No.: 2119-2128
DOI: 10.3923/jas.2014.2119.2128
 
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Factors Influencing Malaysian Consumers’ Intention Towards E-shopping

Muhammad Khalilur Rahman, Md. Abdul Jalil, Abdullah-Al-Mamun and S.D. Robel

Abstract:
E-shopping is increasingly becoming most popular in Malaysia by supplanting the traditional store shopping behavior of the large number of customers. The main purpose of this study is to test the critical factors that are influencing the Malaysian consumers towards e-shopping. A total of 255 valid cases were selected for data analysis through self-administered questionnaires by using the random sampling method. The data were collected from those Malaysian consumers who had a minimum experience on e-shopping. Descriptive statistics was employed to identify the respondents’ demographic information. The data were examined using the associated principal components and exploratory factor analysis as well as computation on correlations to identify the factors that are influencing the Malaysian consumers on e-shopping, to determine the underlying dimensionality, convergent validity and discriminant validity. Importantly, this study employs the Structural Equation Modeling (SEM) technique to perform a confirmatory factor analysis and test the hypothesized positive correlation between the exogenous and the endogenous constructs. Based on the statistical analyses, the resultant findings revealed that cognitive, perceived usefulness and perceived ease of use had a positive impact on the e-shopping under the Malaysian context. The main contribution of this study is that it recommends a way to assess the integrity of the online vendors in order to frame further strategies that can conducively attract the Malaysian consumers to interact in the e-shopping activities. This study has proposed a hypothesized model that needs further investigation for future researches.
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How to cite this article:

Muhammad Khalilur Rahman, Md. Abdul Jalil, Abdullah-Al-Mamun and S.D. Robel, 2014. Factors Influencing Malaysian Consumers’ Intention Towards E-shopping. Journal of Applied Sciences, 14: 2119-2128.

DOI: 10.3923/jas.2014.2119.2128

URL: https://scialert.net/abstract/?doi=jas.2014.2119.2128

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