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Journal of Applied Sciences
  Year: 2014 | Volume: 14 | Issue: 18 | Page No.: 2109-2118
DOI: 10.3923/jas.2014.2109.2118
 
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A Dynamic Model for Corporate Social Responsibility: A Case Study of Chinese Major Coal Producers

Binghui Zu, Zhongxue Li, Yiqing Zhao and Cuiping Li

Abstract:
Just like sustainability, Corporate Social Responsibility (CSR) has been one of the long range focuses of global concerns. CSR as a path to sustainable development has been well recognized all over the world. With an aim at building capacity to cope with the lack of cognitive level of CSR, through an aggregate methodology of comparison, speculation and a dynamic model of fuzzy Analytic Hierarchy Process (AHP), this study discusses the state-of-the-art CSR in China and builds a fuzzy AHP model for CSR assessment as applied in the minerals industry. The case of Shenhua Group and other three central government owned corporations (COCs) as the major coal producers in China was studied. It is concluded that the responsiveness to CSR are time dependent and corporate behavior with CSR issues changes as economy and society evolve. The dynamic performances of four Chinese central government owned coal corporations recent years on the whole show a continual improvement on the CSR levels and the CSR responses or performance stage of these corporations are behaving from the compliance stage to the strategic stage but far from the civil stage. Corporations are encouraged to be adaptive in taking social responsibilities commensurate to their differentiated capacities and levels.
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How to cite this article:

Binghui Zu, Zhongxue Li, Yiqing Zhao and Cuiping Li, 2014. A Dynamic Model for Corporate Social Responsibility: A Case Study of Chinese Major Coal Producers. Journal of Applied Sciences, 14: 2109-2118.

DOI: 10.3923/jas.2014.2109.2118

URL: https://scialert.net/abstract/?doi=jas.2014.2109.2118

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