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Journal of Applied Sciences
  Year: 2014 | Volume: 14 | Issue: 17 | Page No.: 1936-1943
DOI: 10.3923/jas.2014.1936.1943
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Factors Driving Consumers to Purchase Clothes through E-commerce in Social Networks

K. Napompech

Shopping for clothes online and joining social networks are becoming increasingly common activities among Thai people. The objective of this research was to study purchasing behavior of customers who buy clothes through the e-commerce system of social networks. The total sample included 412 respondents. This research collected data via questionnaires. Statistics used was factor analysis. The research results showed that most of the respondents exchange data using facebook. They exchange information about clothes on the internet by reading information from other users. Respondents most frequently buy casual clothes and bags from small retailers on the Internet. The most important reason to buy clothes online is convenience; these clothes have no distributors in Thailand. Factors driving consumers to purchase clothes through e-commerce in social networks included the influence of the social network, demand-driven clothing, clothing diversity, convenience and security of ordering systems and discounts.
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How to cite this article:

K. Napompech , 2014. Factors Driving Consumers to Purchase Clothes through E-commerce in Social Networks. Journal of Applied Sciences, 14: 1936-1943.

DOI: 10.3923/jas.2014.1936.1943






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