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Journal of Applied Sciences
  Year: 2012 | Volume: 12 | Issue: 22 | Page No.: 2312-2318
DOI: 10.3923/jas.2012.2312.2318
 
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The Study of Factors Associated with Trust towards Customers’ Loyalty within Online Setting

Navid Behravan, Morteza Jamalzadeh, Samaneh Faramarzi Jouya and ArshinYusef Zadeh Markhali

Abstract:
The internet growth requires new business approaches as e-commerce and online market boomed among many businesses and enterprises. This study seeks to explore the effects of determinants namely; technologies applied on website, service quality of website and branding towards customers’ trust and eventual loyalty within electronic environment. A conceptual model was developed to describe the factors on customer trust and loyalty. The results of empirical analysis indicated that the technology factor, service quality and brand recognition directly associate with consumers’ trust and trust builds consumers’ loyalty. Yet, the technology factor among others impacts more significantly forming trust and long run relationship with customers. As such, it is perceived technology-based investments within service industry, especially IT section, as one strategic plan for any business owner in dynamic online environment today.
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How to cite this article:

Navid Behravan, Morteza Jamalzadeh, Samaneh Faramarzi Jouya and ArshinYusef Zadeh Markhali, 2012. The Study of Factors Associated with Trust towards Customers’ Loyalty within Online Setting. Journal of Applied Sciences, 12: 2312-2318.

DOI: 10.3923/jas.2012.2312.2318

URL: https://scialert.net/abstract/?doi=jas.2012.2312.2318

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