
	Journal of Applied Sciences
	Year: 2011 \| Volume: 11 \| Issue: 4 \| Page No.: 655-662 DOI: 10.3923/jas.2011.655.662

Market Segmentation Models to Obtain Different Kinds of Customer Loyalty

Mario Montinaro and Ivan Sciascia

Abstract: Business databases are sources of information that a company can use together with analyses of business statistics for acquiring knowledge of its own customers. Such large availability of information allows companies to devise new models of market segmentation, customer satisfaction and customer loyalty, which require great amount of data. We investigate the possibility of defining new types of customer loyalty by using strategies of market segmentation and statistical indexes of customer satisfaction.

PDF Fulltext XML References Citation Report Citation

RELATED ARTICLES:

•	An Empirical Study to Construct a Systematic Model for Product Bundles

•	Combing Fuzzy Set Theory and Extent Analysis to Construct an Integrated Decision Making Approach in Medical Cosmetology Industry

•	Utilizing Means-end Chain to Explore Customers’ Preference in Purchasing Bundle

•	An Effective Approach to Construct Value-Based Decision Model for Positioning Strategy

•	An Inductive Learning Approach to Market Segmentation based on Customer Profile Attributes

•	A Case Study of Applying Kano’s Model and ANOVA Technique in Evaluating Service Quality

•	Business Opportunity Algorithm for ISO 9001: 2000 Customer Satisfaction Management Structure

How to cite this article:

Mario Montinaro and Ivan Sciascia, 2011. Market Segmentation Models to Obtain Different Kinds of Customer Loyalty. Journal of Applied Sciences, 11: 655-662.

DOI: 10.3923/jas.2011.655.662

URL: https://scialert.net/abstract/?doi=jas.2011.655.662

COMMENT ON THIS PAPER

Navigation


		Online First
		Current Issue
		Previous Issues
		Editorial Board
		Submit a Manuscript
		Guide to Authors
		Subscribe to E-alerts

Indexed In


		AGRIS
		ASCI-Database
		Asian Digital Library
		Chemical Abstract Services
		Google Scholar

Science Alert