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  1. Journal of Applied Sciences
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  3. 655-662
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Journal of Applied Sciences

Year: 2011 | Volume: 11 | Issue: 4 | Page No.: 655-662
DOI: 10.3923/jas.2011.655.662

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Authors


Mario Montinaro

Country: Italy

Ivan Sciascia

Country: Italy

Keywords


  • customer loyalty
  • customer satisfaction
  • Market segmentation
Research Article

Market Segmentation Models to Obtain Different Kinds of Customer Loyalty

Mario Montinaro and Ivan Sciascia
Business databases are sources of information that a company can use together with analyses of business statistics for acquiring knowledge of its own customers. Such large availability of information allows companies to devise new models of market segmentation, customer satisfaction and customer loyalty, which require great amount of data. We investigate the possibility of defining new types of customer loyalty by using strategies of market segmentation and statistical indexes of customer satisfaction.
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How to cite this article

Mario Montinaro and Ivan Sciascia, 2011. Market Segmentation Models to Obtain Different Kinds of Customer Loyalty. Journal of Applied Sciences, 11: 655-662.

DOI: 10.3923/jas.2011.655.662

URL: https://scialert.net/abstract/?doi=jas.2011.655.662

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