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Journal of Applied Sciences
  Year: 2010 | Volume: 10 | Issue: 10 | Page No.: 801-812
DOI: 10.3923/jas.2010.801.812
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Product Innovation and the Games of Uncertainty and Risk

Hooman Attar

This study investigated how risk is managed in practice at different stages of product innovation-focusing on the practice and process of translating/converting uncertainty into manageable risks. It illustrates how management of risks in innovation treats uncertainty in a restricted and limited way, tacitly accepting a sanitized discourse on risk-one that ignores broader socio-political understandings of uncertainty. In extending our understanding of the role of uncertainty in risk management, this study draws on the theories that range from sense-making to decision making, from reflecting to framing and producing norms; from cognitive-scientific theories of risk and fire-fighting to coping with anxiety. By spanning these literatures, the study advocates a third way which recognises the challenges that have to be faced in developing a broader legitimate socio-political understanding of risk and uncertainty. The outcome is a new conceptual framework for looking at risk and uncertainty in innovation which provides a basis for understanding and reflecting upon how unmanageable uncertainty translates into manageable risks, how risk is managed in practice and how it might be improved.
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How to cite this article:

Hooman Attar , 2010. Product Innovation and the Games of Uncertainty and Risk. Journal of Applied Sciences, 10: 801-812.

DOI: 10.3923/jas.2010.801.812






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