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Journal of Applied Sciences
  Year: 2007 | Volume: 7 | Issue: 2 | Page No.: 294-297
DOI: 10.3923/jas.2007.294.297
 
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Ethical Perceptions of Customers Towards the Services of Foreign Branch Banks in Northern Cyprus

Okan Veli Safakli

Abstract:
Nowadays, the ethical principles, which are institutionalized as generally accepted principles like the human rights, have become very popular in the banking sector like in many other sectors. The implementation of these principles provides public trust and reputation as well as competitive edge to the banks. The branches of the foreign banks, which have their head offices in foreign countries, are expected to be in harmony with the ethical principles more than the local banks. Therefore, ethical perceptions of customers towards the services of the foreign branch banks in Northern Cyprus have been researched in this study. According to this survey, it was found out that the foreign branch banks, generally, respect the ethical principles as expected. However, there is a necessity of institutional and administrative restructuring in the direction of improving the quality of the ethic standards used in these banks.
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How to cite this article:

Okan Veli Safakli , 2007. Ethical Perceptions of Customers Towards the Services of Foreign Branch Banks in Northern Cyprus. Journal of Applied Sciences, 7: 294-297.

DOI: 10.3923/jas.2007.294.297

URL: https://scialert.net/abstract/?doi=jas.2007.294.297

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