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Journal of Applied Sciences
  Year: 2007 | Volume: 7 | Issue: 9 | Page No.: 1339-1342
DOI: 10.3923/jas.2007.1339.1342
 
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Preliminary Study on Willingness to Pay for Environmentally Certified Wood Products Among Consumers in Malaysia

Shukri Mohamed and Muhamad Lukhman Ibrahim

Abstract:
Consumers are expected to demand and would be willing to pay a price premium for environment-friendly products stemming from the growing global environmental consumerism. While consumers in the developed countries are reported to be willing to pay a price premium for environmentally certified wood products, there is hardly any study on consumers’ willingness in other markets. This preliminary study examines consumer willingness to pay a price premium for environmentally certified wood products in Malaysia. Data were obtained using a self-administered questionnaire distributed to 100 systematically-sampled, mall-intercepted respondents. Results indicated that some 38% of the respondents would be willing to pay an average of 14.4% more for environmentally certified wood products.
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How to cite this article:

Shukri Mohamed and Muhamad Lukhman Ibrahim, 2007. Preliminary Study on Willingness to Pay for Environmentally Certified Wood Products Among Consumers in Malaysia. Journal of Applied Sciences, 7: 1339-1342.

DOI: 10.3923/jas.2007.1339.1342

URL: https://scialert.net/abstract/?doi=jas.2007.1339.1342

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