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Journal of Applied Sciences
  Year: 2006 | Volume: 6 | Issue: 10 | Page No.: 2224-2230
DOI: 10.3923/jas.2006.2224.2230
 
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Factors Affecting the Adoption of E-commerce: A Study in Nigeria

Folorunso , Olusegun , Awe Oludare Gabriel , Sharma , Sushil K. and Jeff Zhang

Abstract:
Commerce, the negotiated exchange of goods and services has been in tradition for thousands of years, but due to the invention of internet, web technologies and other electronic devices, led to e-commerce. The purpose of this study is to know the factors affecting the adoption of e-commerce in Nigeria. A questionnaire was designed for managers of business institutions, users and non users of e-commerce in Nigeria to investigate their use of e-commerce and to know what factors are restricting people from using e-commerce in Nigeria. Participant were predominantly male and majority of the respondent were between 20-49 years of age, most have good educational background of at least BSCHND level and majority of them have heard about it but it is unfortunate that only few people have adopted it. Based on these findings, result shows that some of the factors affecting the adoption of e-commerce in Nigeria are establishing cost, accessibility, privacy and confidentiality, data security, network reliability, credit card threat, authenticity, citizen`s income and education to mention few. Factor analysis was used to test which of the factors has the greatest effect i.e., the main factor affecting the adoption of e-commerce in Nigeria and the result of the study shows that the major problems facing e-commerce in Nigeria are the issues of security and citizen`s income and therefore the implementation of sophisticated security measures could make a difference and change Nigerian`s mentality about e-commerce.
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How to cite this article:

Folorunso , Olusegun , Awe Oludare Gabriel , Sharma , Sushil K. and Jeff Zhang , 2006. Factors Affecting the Adoption of E-commerce: A Study in Nigeria. Journal of Applied Sciences, 6: 2224-2230.

DOI: 10.3923/jas.2006.2224.2230

URL: https://scialert.net/abstract/?doi=jas.2006.2224.2230

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