Subscribe Now Subscribe Today
Science Alert
 
Blue
   
Curve Top
Journal of Applied Sciences
  Year: 2005 | Volume: 5 | Issue: 2 | Page No.: 383-384
DOI: 10.3923/jas.2005.383.384
 
Facebook Twitter Digg Reddit Linkedin StumbleUpon E-mail

Nine-ending Price and Consumer Behavior: An Evaluation in a New Context

Nicolas Gueguen and Celine Jacob

Abstract:
Nine-ending prices led to increase the amount of purchasing of women-customers. In order to generalize this effect in a new business context, an experiment was carried out. Two hundred and forty-one customers were tested in the cheeses department in a grocery. In half of the cases, the products were proposed with a nine-ending price (i.e. 1.99 €) whereas they were proposed with a zero-ending price (I. e.: 2.00 €) in the other cases. Results showed that nine-ending prices led to increase the mean purchase amount of the customers.
PDF Fulltext XML References Citation Report Citation
How to cite this article:

Nicolas Gueguen and Celine Jacob , 2005. Nine-ending Price and Consumer Behavior: An Evaluation in a New Context. Journal of Applied Sciences, 5: 383-384.

DOI: 10.3923/jas.2005.383.384

URL: https://scialert.net/abstract/?doi=jas.2005.383.384

COMMENT ON THIS PAPER
 
 
 

 

 
 
 
 
 
 
 
 
 

 
 
 
 
 
 
 

Curve Bottom