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Journal of Applied Sciences
  Year: 2005 | Volume: 5 | Issue: 9 | Page No.: 1528-1532
DOI: 10.3923/jas.2005.1528.1532
 
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An Assessment of Marketing Margins and Physical Losses at Different Stages of Marketing Channels for Selected Vegetable Crops of Peshawar Valley

Muhammad Zulfiqar, Dilawar Khan and Muhammad Bashir

Abstract:
In Peshawar Valley, the various intermediaries identified in the marketing chain are beoparies, wholesalers, commission agents and retailers. It has been reported that the producer gets only upto 37, 45 and 40%, on average, of the consumer rupee for tomato, potato and onion crops. The margin acquired by the beopary is 17%, wholesaler 23%, commission agent 5% and retailer 18% in case of tomato. In case of potato, margin shared by afore given intermediaries is 13, 19, 5 and 18%, respectively. Share in the onion is distributed in the ratio of 14% by beopary, 21% wholesaler, 5% by commission agent and 20% by retailer. The physical losses of the vegetable crops, studied, have been reported 22, 12 and 9% for tomato, potato and onion, respectively, on average. It is difficult to assess whether the large marketing markups reported in the case of different vegetable crops are necessarily exploitative. The intermediaries are providing additional services at each stage and carrying significant risks particularly in case of tomatoes. Therefore, there is a need to assess/study these marketing margins in detail to arrive a confident conclusion. The steps recommended for improving the functioning of vegetable markets in terms of improved marketing margins for growers and reduce physical losses include: Proper physical marketing facilities, adequate storage facilities, strictly enforced grading and standardization, availability of processing facilities, marketing credit and free flow of information.
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How to cite this article:

Muhammad Zulfiqar, Dilawar Khan and Muhammad Bashir , 2005. An Assessment of Marketing Margins and Physical Losses at Different Stages of Marketing Channels for Selected Vegetable Crops of Peshawar Valley. Journal of Applied Sciences, 5: 1528-1532.

DOI: 10.3923/jas.2005.1528.1532

URL: https://scialert.net/abstract/?doi=jas.2005.1528.1532

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