Design of web user interface (WEB UI) plays a very important role in the humanization,Personality and intelligence of the developments of web application. Customization of the user interface is one of the extremely important researches of computer software technology. Relating to mutual operation in design of web user interface generally, software developers are required with coding base and professional knowledge. Traditional design pattern neglect property of reuse and customization sometimes and lengthen development cycle. It is necessary to grogram lots of codes generally because most existing UI development tools are designed aiming at professional developer. Therefore,it is meaningful to do the researches of the user interface customization. Based on the technical analysis, a whole framework platform is builded based on the MVC design pattern and a simple and full-visual WEB UI development is designed and developed. The platform describes user interface with meta model technology, implement coding reuse and UI customization based on template technology. In the practice of web UI design, applying WEB UI customization tool based on the achievement related with above work and the technology, some WEB application systems are realized efficiently and achieve a universal good evaluation coming from users and developers. At the end of this study summarizes the realization and research of WEB UI customize personalized custom-made method.