Subscribe Now Subscribe Today
Science Alert
 
Blue
   
Curve Top
Information Technology Journal
  Year: 2008 | Volume: 7 | Issue: 5 | Page No.: 702-714
DOI: 10.3923/itj.2008.702.714
 
Facebook Twitter Digg Reddit Linkedin StumbleUpon E-mail

Kano’s Model and Decision Making Trial and Evaluation Laboratory Applied to Order Winners and Qualifiers Improvement: A Study of the Computer Industry

Yu-Cheng Lee, Hsiu-Yuan Hu, Tieh-Min Yen and Chih-Hung Tsai

Abstract:
This study puts forward a new decision analysis method that exploits Kano`s model to know the quality attributes and nonlinear effects of order winners and qualifiers. The proposed method adopts a decision making trial and evaluation laboratory (DEMATEL) to identify the causality of order winners and qualifiers and the extent to which they interact. This method can know who the core order winners and qualifiers are. Based on a specific industrial computer manufacturer in Taiwan, this study looks into the quality attributes and causation of order winners and qualifiers using the Kano questionnaire survey analysis and Delphi method. This study case shows that Kano`s model and DEMATEL together can accurately assess the quality attributes of order-winners and qualifiers. The proposed method helps managers solve complicated problems by showing the causality. In a word, this new model can effectively and correctly provide information for making marketing and manufacturing strategies.
PDF Fulltext XML References Citation Report Citation
 RELATED ARTICLES:
  •    An Empirical Study to Construct a Systematic Model for Product Bundles
  •    Combing Fuzzy Set Theory and Extent Analysis to Construct an Integrated Decision Making Approach in Medical Cosmetology Industry
  •    A Case Study of Applying Kano’s Model and ANOVA Technique in Evaluating Service Quality
How to cite this article:

Yu-Cheng Lee, Hsiu-Yuan Hu, Tieh-Min Yen and Chih-Hung Tsai, 2008. Kano’s Model and Decision Making Trial and Evaluation Laboratory Applied to Order Winners and Qualifiers Improvement: A Study of the Computer Industry. Information Technology Journal, 7: 702-714.

DOI: 10.3923/itj.2008.702.714

URL: https://scialert.net/abstract/?doi=itj.2008.702.714

COMMENT ON THIS PAPER
 
 
 

 

 
 
 
 
 
 
 
 
 

 
 
 
 
 

Curve Bottom